This lovely line of women’s slimming golf apparel is the favorite of LPGA players and endorsed by Olympian Laetita Beck. For years Swing Control was wildly popular with the posh club crowd, only available in fine golf shops. It was time for expansion. We opened up the market dramatically with their online store, swingcontrol.com. With the best web designers, digital marketing team and some very cool creative, it became clear to golfers and non-golfers alike that Swing Control is something great to wear anywhere.