Liverpool Jeans Company
In fashion there’s a sea of denim to compete with. Our challenge was to raise awareness of a brand of jeans called “Liverpool”. We achieved this by building on the British rock theme, which crosses all age barriers. The campaign is a little nostalgic, a bit edgy, speaking to women who embrace the freedom and attitude from the most inspired generation of our time. Liverpool Jeans’ sales continue to rise, sold in the U.S. and abroad.