In the saturated market of women’s pull-on pants, how do you break through to become the most requested pant in specialty stores? Create a younger, livelier concept for an old favorite. Add exceptional styling, a killer sales force and djla. Today, Kathie Lee Gifford wears them to work, Selenis Leyva from “Orange is the New Black” wore them on a talk show and Hoda Kotb took many pairs of Up! with her to Rio while she covered the Olympics. It’s our special brand of branding, high profile PR and engaging social media that put Up! pants on the map, gaining ground every day.