about

We're as big or as small as you need us to be. Our business model works for the business world today. Why should a client pay for overheads that have nothing to do with their account? We have a better idea.

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our mission

We put together a customized team of A-List professionals, hand-picked to achieve your specific goals.

 

If your account calls for full service, we provide it. If you simply need a corporate logo, that’s fine too. We morph to fit the scope of any account or project. From marketing plans, focus groups, media planning and buying to award-winning creative, print or broadcast production, PR and anything digital, we do it, but our clients only pay for the people who work on their business. It’s a cost effective model for the most effective results you may ever see.

services

Branding
Marketing Strategy & Plans
Media Planning/Purchasing
Print / Radio / Television
Collateral
Public Relations
Social Media Design
Social Media Management
Digital Design for the web
Premium Items

DENNIS HORLICK, president

In his career, Dennis held art direction and creative group head posts at BBDO, McCann-Erickson and Young & Rubicam. As President of djla, Dennis attributes its success to the long-standing relationships in the business, djla’s responsiveness to clients and the agency’s flexibility to make budgets of all sizes work. Dennis graduated from NYU and Parsons School of Design.

JACKIE HORLICK, CEO

Jackie joined djla as CEO in 2000. Her career started at Della Femina, Travisano & Partners in Los Angeles as a copywriter. After two years, she moved to DDB Los Angeles, and won the Belding Award. As an agency principal who works directly with clients, Jackie’s marketing solutions consistently maximize budgets and produce extremely successful campaigns. Jackie graduated magna cum laude from UCLA.

Scott Doughty, creative dir

Scott has been in advertising for over 20 years and joined djla as an art director in 1998. Today he is djla’s creative director and responsible for much of djla’s success with his innovative concepts and high-impact art direction. Scott is the engine behind djla’s prized creative machine. Scott graduated from Woodbury University.

Michelle Bastien, VP Media Dir

Michelle started her media career over 20 years ago as a spot TV/Radio buyer for Sacramento and San Francisco. In an effort to learn more, she moved from buying to the planning side in the late 90’s through to the present, working on accounts such as ABC Family, Sonicare Toothbrushes, Tourism Australia, Schwartzkopf and Dep, Disney Cable Networks, Sony Theatrical, Hyundai/Kia, Welless Supplements among others. Over the course of her career, the media landscape has changed dramatically, and Michelle has mastered the art of media strategy, planning and negotiation across all platforms.
















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With a combined 60 years of advertising agency experience under our belts, we've heard a few, witnessed a few, and created a few stories along the way. Let's ramble together.


26 Apr 2014

Too Much Experience Can Be a Bad Thing

There's an old advertising story that goes something like this.  A prospective client in the wine business calls an ad agency to see if they can handle their business. The client says "Do you have any experience advertising wine?" Agency: "Absolutely" Client: "Great.  Was it an import or domestic? Agency: "Domestic" Client: "Perfect because this account is for a domestic wine.  Was it sparkling or non-sparkling?" Agency: "Non-sparkling" Client: "Wonderful because we have non-sparkling wine.  Was it dry or sweet?" Agency: "dry"


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contact

djla Marketing & Communications
11400 W. Olympic Blvd. | Ste 200 | Los Angeles, CA 90064
310.473.1000